Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlySource: Google Analytics 4
Where is traffic coming from and is it converting? Behavior from GA4 — not a revenue source of truth.
Sessions
39,852
+6.8% vs prior period
Purchase rate (GA4 checkout sessions)
2.3%
+0.7% vs prior period
Purchases (GA4)
935
+7.6% vs prior period
Add to carts
6,372
+6.6% vs prior period
New users
24,654
62% new
Returning users
15,198
Engagement rate
57.1%
Avg session
2m 8s
These rows sum to 39,845 sessions; the site total for this window is 39,852. GA4 session counts are not additive across source breakdowns, so use this table for share and the tiles above for totals.
| Source / medium | Sessions | Purchases | Revenue | Purchase rate |
|---|---|---|---|---|
| google / organic | 11,956 | 289 | $14,344.31 | 2.4% |
| google / cpc | 7,173 | 174 | $8,605.86 | 2.4% |
| (direct) / (none) | 6,374 |
| Channel | Sessions | Purchases | Revenue | Purchase rate |
|---|---|---|---|---|
| organic | 11,956 | 289 | $14,344.31 | 2.4% |
| cpc | 7,173 | 174 | $8,605.86 | 2.4% |
| paid | 6,374 | 155 | $7,647.25 |
Specific pages on other sites sending traffic — referral medium only
| Referring page | Sessions | Purchases | Engagement | Purchase rate |
|---|---|---|---|---|
google.com www.google.com/ | 4,780 | 155 | 55% | 3.2% |
l.instagram.com l.instagram.com/ | 3,188 | 155 | 54% |
| Device | Sessions | Share | Purchases | Purchase rate |
|---|---|---|---|---|
| mobile | 25,507 | 64.0% | 614 | 2.4% |
| desktop | 12,354 | 31.0% | 296 | 2.4% |
| tablet | 1,995 | 5.0% | 54 | 2.7% |
Non-blog entry pages — home, product, collection, and static pages
| Page | Sessions | Engagement | Purchases | Purchase rate |
|---|---|---|---|---|
| / | 13,554 | 56% | 801 | 5.9% |
| /products/maple-almond-granola | 7,971 | 56% | 801 | 10.0% |
| /collections/breakfast | 7,173 |
SEO & content performance — sessions entering via /blogs/
| Page | Sessions | Engagement | Purchases | Purchase rate |
|---|---|---|---|---|
| No blog landing page data yet — will populate after next GA4 sync. | ||||
| Product | Views | Add to cart | Purchases | Revenue | Cart rate | Conv. rate |
|---|---|---|---|---|---|---|
| Maple Almond Granola · 12 oz | 11,956 | 1,593 | 476 | $6,212.13 | 13.3% | 4.0% |
| Cocoa Sea Salt Granola · 12 oz | 9,968 | 1,593 | 476 | $6,212.13 |
| 155 |
| $7,647.25 |
| 2.4% |
| facebook / paid | 6,374 | 155 | $7,647.25 | 2.4% |
| instagram / social | 4,780 | 124 | $5,734.76 | 2.6% |
| klaviyo / email | 3,188 | 73 | $3,824.87 | 2.3% |
| 2.4% |
| (none) | 6,374 | 155 | $7,647.25 | 2.4% |
| social | 4,780 | 124 | $5,734.76 | 2.6% |
| 3,188 | 73 | $3,824.87 | 2.3% |
| 4.9% |
facebook.com www.facebook.com/ | 2,393 | 155 | 56% | 6.5% |
pinterest.com www.pinterest.com/ | 1,194 | 155 | 56% | 13.0% |
| 56% |
| 801 |
| 11.2% |
| /products/dark-chocolate-oat-bars | 6,374 | 55% | 801 | 12.6% |
| /pages/breakfast-club | 4,780 | 56% | 801 | 16.8% |
| 16.0% |
| 4.8% |
| Vanilla Chia Overnight Oats · 6 servings | 7,971 | 1,593 | 476 | $5,255.67 | 20.0% | 6.0% |
| Blueberry Overnight Oats · 6 servings | 5,979 | 1,593 | 476 | $5,255.67 | 26.6% | 8.0% |