Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration only

Website

Channel

Website

How is DTC performing?

Revenue

$101,718.96

+7.7% vs prior period

Orders

2,473

+8.2% vs prior period

Units Sold

5,104

+7.5% vs prior period

AOV

$41.13

-0.5% vs prior period

Daily Avg

$3,390.63

+7.7%

Run Rate (yr)

$1,237,580.68

+7.7%

Return Rate

0.2%

Unit Economics — Units Sold

Units Sold — Subscriptions

1,538

+8.6%

Units Sold — One-Time

3,566

+7.0%

Rev / Unit — All

$19.93

+0.2%

Rev / Unit — Subscriptions

$34.99

0.0%

Rev / Unit — One-Time

$13.43

-0.4%

Revenue Trend

Subscription vs One-Time Mix

Subscription (53% of rev)

1,538 orders

$53,814.62

One-Time (47% of rev)

935 orders

$47,904.34

New vs Returning Revenue

New Customers (38% of rev)

842 orders

$38,775.24

Returning Customers (62% of rev)

1,631 orders

Discounts

Total Discounts$1,445.16

% of Revenue1.4%

Returns

Return Count5

Return Value$253.43

Return Rate0.2%

Product Mix — Chocolate vs Vanilla(units sold · lifetime)

Chocolate

Vanilla

Product	Orders	Units	Revenue
Breakfast Club — Monthly Box FF-BC-MO	1,538	1,538	$53,814.62
Maple Almond Granola · 12 oz FF-GR-MAP	692	1,066	$13,847.34