Back to Nordic NavigatorsBackDemo — synthetic data·Fjallmaður Wool — fictional brand, for demonstration only

Website

Channel

Website

How is DTC performing?

Revenue

$144,299.00

-19.6% vs prior period

Orders

1,469

-22.4% vs prior period

Units Sold

1,701

-20.7% vs prior period

AOV

$98.23

+3.5% vs prior period

Daily Avg

$4,809.97

-19.6%

Run Rate (yr)

$1,755,637.83

-19.6%

Return Rate

Unit Economics — Units Sold

Units Sold — Subscriptions

1,131

-22.5%

Units Sold — One-Time

570

-16.7%

Rev / Unit — All

$84.83

+1.3%

Rev / Unit — Subscriptions

$39.00

0.0%

Rev / Unit — One-Time

$175.77

-2.0%

Revenue Trend

Subscription vs One-Time Mix

Subscription (31% of rev)

1,131 orders

$44,109.00

One-Time (69% of rev)

338 orders

$100,190.00

New vs Returning Revenue

New Customers (45% of rev)

349 orders

$63,685.02

Returning Customers (55% of rev)

1,120 orders

Discounts

Total Discounts$2,645.10

% of Revenue1.9%

Returns

Return Count0

Return Value$0.00

Return Rate--

Product Mix — Chocolate vs Vanilla(units sold · lifetime)

Chocolate

Vanilla

Product	Orders	Units	Revenue
Yarn Club — Monthly Box FW-YC-MO	1,131	1,131	$44,109.00
Lopapeysa — Glacier Blue FW-LP-GLA	107	115	$27,025.00
Lopapeysa — Heritage Grey