Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration only

Website

Channel

Website

How is DTC performing?

Revenue

$101,597.98

+7.8% vs prior period

Orders

2,468

+8.7% vs prior period

Units Sold

5,102

+7.8% vs prior period

AOV

$41.17

-0.8% vs prior period

Daily Avg

$3,386.60

+7.8%

Run Rate (yr)

$1,236,108.76

+7.8%

Return Rate

0.2%

Unit Economics — Units Sold

Units Sold — Subscriptions

1,535

+9.0%

Units Sold — One-Time

3,567

+7.3%

Rev / Unit — All

$19.91

-0.1%

Rev / Unit — Subscriptions

$34.99

0.0%

Rev / Unit — One-Time

$13.43

-0.8%

Revenue Trend

Subscription vs One-Time Mix

Subscription (53% of rev)

1,535 orders

$53,709.65

One-Time (47% of rev)

933 orders

$47,888.33

New vs Returning Revenue

New Customers (38% of rev)

840 orders

$38,673.73

Returning Customers (62% of rev)

1,628 orders

Discounts

Total Discounts$1,412.28

% of Revenue1.4%

Returns

Return Count6

Return Value$330.39

Return Rate0.2%

Product Mix — Chocolate vs Vanilla(units sold · lifetime)

Chocolate

Vanilla

Product	Orders	Units	Revenue
Breakfast Club — Monthly Box FF-BC-MO	1,535	1,535	$53,709.65
Maple Almond Granola · 12 oz FF-GR-MAP	684	1,051	$13,652.49