Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration only

Website

Channel

Website

How is DTC performing?

Revenue

$325,248.00

+7.2% vs prior period

Orders

2,486

+7.1% vs prior period

Units Sold

3,076

+7.6% vs prior period

AOV

$130.83

+0.0% vs prior period

Daily Avg

$10,841.60

+7.2%

Run Rate (yr)

$3,957,184.00

+7.2%

Return Rate

0.4%

Unit Economics — Units Sold

Units Sold — Subscriptions

1,582

+7.3%

Units Sold — One-Time

1,494

+7.9%

Rev / Unit — All

$105.74

-0.4%

Rev / Unit — Subscriptions

$39.00

0.0%

Rev / Unit — One-Time

$176.41

-0.7%

Revenue Trend

Subscription vs One-Time Mix

Subscription (19% of rev)

1,582 orders

$61,698.00

One-Time (81% of rev)

904 orders

$263,550.00

New vs Returning Revenue

New Customers (54% of rev)

824 orders

$169,726.91

Returning Customers (46% of rev)

1,662 orders

Discounts

Total Discounts$7,950.55

% of Revenue2.5%

Returns

Return Count10

Return Value$2,746.25

Return Rate0.4%

Product Mix — Chocolate vs Vanilla(units sold · lifetime)

Chocolate

Vanilla

Product	Orders	Units	Revenue
Lopapeysa — Heritage Grey FW-LP-HER	328	342	$73,530.00
Lopapeysa — Glacier Blue FW-LP-GLA	271	286	$67,210.00
Yarn Club — Monthly Box