Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration onlySource: Meta Marketing API
Paid media performance — spend, ROAS, and campaign breakdown
Ad Spend
$82,063.90
+22.4% vs prior period
ROAS
1.47x
Purchases
517
+11.7% vs prior period
CTR
1.1%
CPC
$0.53
Impressions
14,113,865
+22.5% vs prior period
CPA
$158.73
+9.6% vs prior period
Frequency
1.6x
-0.0% vs prior period
| Campaign | Status | Spend | Impressions | Clicks | CTR | Purchases | ROAS |
|---|---|---|---|---|---|---|---|
Prospecting — Broad conversions | ACTIVE | $53,085.34 | 9,127,416 | 100,299 | 1.1% | 221 | 0.99x |
Prospecting — Lookalike 1%
conversions
| ACTIVE |
| $19,785.16 |
| 3,400,819 |
| 37,392 |
| 1.1% |
| 154 |
| 1.75x |
Retargeting — Website Visitors conversions | ACTIVE | $9,193.40 | 1,585,630 | 17,570 | 1.1% | 142 | 3.60x |
Prospecting — Broad
conversions
Prospecting — Lookalike 1%
conversions
Retargeting — Website Visitors
conversions