Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration only

First Order

Acquisition

First Order

Who bought for the first time, where did they come from, and what did we know before they paid?

First-time buyers

– vs prior period

First-order revenue

$0.00

– vs prior period

First-order AOV

–

– vs prior period

Bought again

–

Paid 0 · organic 0 · other 0. Other is a first order that arrived with no referrer recorded — a typed URL, a bookmark, an app that sends no referrer header, or a link from a private message. It appears in Overall only, so Organic and Paid do not sum to the headline. This period is still open: months close on day 5 of the month after, so these figures can still move.

Referrer on the first order

No first orders in this period.

Landing page of the first order

No first orders in this period.

What they were holding

No first orders in this period.

First tracked touch to first order

No buyer in this period has been looked up in Klaviyo yet.

Email before the first order

No buyer in this period has been looked up in Klaviyo yet.

Lifetime revenue from this cohort

$0.00

Multiple of first-order revenue

–

Klaviyo history read

0 of 0

Cohort last synced

–

Every first-time buyer in this period(0)

Buyer	Channel	First visit	Landed on	Google search	Device	Lead time	Emails before	Code	First order	Since

First visit is the earliest visit Shopify recorded before the first order, from the order’s customer journey. Channel and Landed on describe the visit they ordered in, which is often a later one: a buyer who first came from Wefunder and ordered from an email link reads “other” under Channel and “wefunder.com” here. Shopify’s journey reaches back 30 days, so an older first visit is out of its sight, and Klaviyo’s lead time can be longer. A tagged link is named by its tag (a Klaviyo email, a Meta ad); Unknown is Shopify not knowing either. Hover a cell for the page they first landed on.

Google search is the searches Search Console recorded sending a click to the buyer’s landing page on the day Google sent them there. Google never tells a store what one person typed, so this is the candidate list, not a record: when a single query sent the only click, it is almost certainly theirs; when several did, it was one of them or a query Google withheld. Google hides rare queries for privacy, which is what “hidden by Google” means. Search Console runs about three days behind, so a new order reads “not in yet” until its day lands, and our copy of it starts in April 2025. Organic Google searches only: a paid click’s search term is in Google Ads, Bing and DuckDuckGo are not in Google’s data, and an email link opened in Gmail is not a search even though its referrer reads google.com.

A customer’s first order is computed from the store’s full order history and keyed on the Shopify customer record, not on a date filter and not on the email in this database — seven people who bought at a 2025 event and again on the website in 2026 would otherwise read as new. Method and cross-check: docs/first-order-tab.md.