Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjallmaður Wool is a fictional brand, for demonstration onlySubscription health and retention metrics
Active Today
1,448
MRR Today
$73,788.00
Sub Revenue
$61,698.00
New Subscribers
251
Churned
204
Churn Rate
14.6%
Unit Economics — Units Sold (Website)
Units Sold — Subscriptions
1,582
Units Sold — One-Time
1,494
Rev / Unit — All
$105.74
Rev / Unit — Subscriptions
$39.00
Rev / Unit — One-Time
$176.41
| 52 |
| 1.5% |
| Month 11 | 2 | 0.1% |
| Month 12 | 18 | 0.5% |
Tenure = 30-day months between a subscriber's start date and their cancellation. The highlighted row is the tenure where the most cancellations land.