Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlyKPIs for Oct 19–25 (Pacific), compared with the prior week. Review the findings, then check the numbers behind them.
New subscriptions
58
Subscription rev
$11,651.67
Churn rate
3.1%
Meta spend
$3,849.69
Meta ROAS
1.43×
Meta-reported
Meta CPA
$36.32
Email campaign rev
$1,755.65
1 sent
Email flow rev
$4,886.92
Sessions
9,034
Purchase rate
2.3%
212 GA4 purchases over 9,034 sessions
Retail doors (active)
10
0 new · 10 reordering
B2B orders
15
Klaviyo net-adds
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Demo — synthetic data
Insights & next steps
What changed, why it matters, and where to look next. Calculated from the demo’s synthetic data; each finding names its period and source. You review and approve the next step.
$66,315 this week versus $65,736 last week. B2B had the largest absolute change: +$1,023.
Next step: Compare channel changes below, then check orders, units and average order value in the channel. These figures locate the change; they do not establish its cause.
Channel revenue · Oct 19–25
$2,547.97 spent for $2,434.70 in Meta-attributed purchase revenue this week (0.96× ROAS). That is $113.27 below ad spend, before product costs.
Next step: Review this campaign's targeting, creative and attribution before approving its next budget. Account-wide results can hide a weak campaign.
Meta campaign performance · Oct 19–25
The 65% contribution margin was measured on 2026-05-28, over 90 days ago. The default ROAS gate depends on it.
Next step: Recheck contribution margin and the ROAS threshold before using a passing gate to increase spend.
KPI assumptions · contribution margin
“Still looking at this one?” has 958 clicks and 7 attributed orders across its available history. Revenue per recipient is rated Critical. This is message history, not a week-on-week decline.
Next step: Check the email's product link, landing page and offer, then test the weakest step. Clicks alone do not tell you which step caused the loss.
Flow-message history · all available periods