Weekly Exec
Are the golden-number gates passing this week?
Are the golden-number gates passing this week?
Executive summary — week of Jun 1–7 (PT). Gates first; figures verified at fire time.
| Gate | Week-to-date | Last completed week |
|---|---|---|
| First-order ROAS (≥ 1.54) | 1.04× · below gate | 1.09× · below gate |
| CAC (≤ $134.02) | $167.42 · over gate | $152.00 · over gate |
| LTV / CAC (≥ 3) | 2.4× · below gate | 2.6× · below gate |
HOLD. SCALE requires first-order ROAS ≥ 1.54 and LTV/CAC ≥ 3 (implied max CAC $134.02, derived live from LTV ÷ 3). This is the framework's recommendation, not an action taken.
LTV $402.06 · 1.60× multiplier · 7,625 matured customers · first-order AOV $251.40. 12-month matured cohort LTV, revenue basis, website-scoped.
CM basis: 65%, measured 2026-05-28.
Ladder — 1→2 44.8% (7,340/16,386) · 2→3 46.6% (3,424/7,340) · 4+ orders 11.1% (1,811/16,386)
Cohort trend — 1→2 within 90d: 2026-Q1 39.1% (n=1302) vs trailing-year avg 42.8% (n=9090) — the leading indicator
Subscriptions — 1,399 active · +620/−559 last 90d · 41.8% churn
Shopify channel, email-identified, non-cancelled. Rungs 3→4+ omitted (single-customer noise; deep repeat is carried by the subscription line).
Total revenue
$69,409.17
4-wk avg $93,821.51
Website AOV
$91.34
| Channel | Revenue | WoW | Mix |
|---|---|---|---|
| Website | $43,020.00 | -16.0% | 62.0% |
| Amazon FBA | $5,780.00 | -18.5% | 8.3% |
| B2B | $20,609.17 | -41.4% | 29.7% |
| Source | Coverage through | Last sync | Status |
|---|---|---|---|
| Revenue | 2026-06-10 | 6.1h ago | ok |
| Meta Ads | 2026-06-10 | 6.1h ago | ok |
| Traffic (GA4) | 2026-06-10 | 6.1h ago | ok |
| Email (flows) | 2026-06-10 | 6.1h ago | ok |
| Subscriptions | 2026-06-10 | — | ok |
Generated 6/11/2026, 11:07:43 AM PT. All times Pacific.
New customers
111
website, email-identified
Returning customers
360
Subscriptions active
1,399
as of week close
New subscriptions
46
Subscription rev
$14,430.00
Churn rate
3.6%
Meta spend
$16,871.57
Meta ROAS
1.33×
Meta-reported
Meta CPA
$172.16
Email campaign rev
$0.00
0 sent
Email flow rev
$91.65
Sessions
3,753
Purchase rate
2.7%
Retail doors (active)
3
0 new · 3 reordering
B2B orders
3
Klaviyo net-adds
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Demo — synthetic data