Fjall Foods · Revenue & Growth Dashboard

Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration only

Email

Klaviyo email performance — campaigns & flows

Total Email Revenue

$25,745.42

+7.1%$4,579.09 campaigns + $21,166.33 flows

Emails Sent

93,835

+4.4%3 campaigns

Avg Click Rate

2.8%

+2.3%

First Purchases

no data yet

Email % of Revenue

25.3%

$25,745.42 / $101,822.91

Yesterday: no anomalies.

Email Revenue

Flow Emails Sent

37,201

4 live / 4 total

Flow Click Rate

4.0%

Flow Conversions

467

Flow Revenue

$21,166.33

Flow Daily Activity (31 days)

Show:

Date	Sent	Opens	Open Rate	Clicks	Click Rate	Conv	Unsubs	Revenue
▸Oct 31, 2026	1,211	631	52.1%	49	4.0%	14	3	$647.86
▸Oct 30, 2026	1,206	626	51.9%	49	4.1%	15	1	$670.85
▸Oct 29, 2026	1,232	641	52.0%	50	4.1%	16	0	$727.84
▸Oct 28, 2026	1,224	636	52.0%	48	3.9%	15	2	$677.85
▸Oct 27, 2026	1,208	626	51.8%	50	4.1%	15	1	$677.85
▸Oct 26, 2026	1,218	631	51.8%	48	3.9%	14	2	$643.86
▸Oct 25, 2026	1,218	634	52.1%	49	4.0%	16	3	$727.84
▸Oct 24, 2026	1,204	626	52.0%	49	4.1%	16	1	$707.84
▸Oct 23, 2026	1,195	618	51.7%	47	3.9%	15	0	$677.85
▸Oct 22, 2026	1,202	624	51.9%	49	4.1%	17	0	$773.83
▸Oct 21, 2026	1,191	621	52.1%	47	3.9%	11	3	$504.89
▸Oct 20, 2026	1,225	635	51.8%	49	4.0%	18	4	$816.82
▸Oct 19, 2026	1,210	628	51.9%	49	4.0%	15	0	$677.85
▸Oct 18, 2026	1,190	617	51.8%	49	4.1%	15	0	$677.85
▸Oct 17, 2026	1,206	626	51.9%	50	4.1%	17	2	$757.83
Total	37,201	19,316	51.9%	1,497	4.0%	467	44	$21,166.33

Showing 1–15 of 31

1 / 3

Flows (4)

Status:

Flow	Sent	Reach	Click Rate	UCTR	Conv Rate	RPR	Unsub %	Revenue
Abandoned Checkout live · checkout-started	49,434	20,947	5.6%	Strong	6.6%	$3.30	0.1%	$69,136.17
Welcome Series live · added-to-list	61,112	23,505	4.0%	Strong	3.0%	$1.27	0.2%	$29,878.05
Post-Purchase Nurture live · placed-order	48,060	25,295	3.4%	Strong	1.3%	$0.39	0.1%	$9,896.70
Browse Abandonment live · viewed-product	48,614	27,008	3.1%	Strong	0.7%	$0.34	0.1%	$9,243.99

Campaign Emails Sent

56,634

+1.8%3 campaigns

Campaign Click Rate

2.0%

+2.7%

Campaign Conversions

+3.4%

Campaign Revenue

$4,579.09

+4.5%

Campaign Daily Activity (31 days)

Show:

Date	Sent	Opens	Open Rate	Clicks	Click Rate	Conv	Unsubs	Revenue
▸Oct 31, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 30, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 29, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 28, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 27, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 26, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 25, 2026	18,978	7,642	40.3%	439	2.3%	35	22	$1,755.65
▸Oct 24, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 23, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 22, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 21, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 20, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 19, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 18, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
▸Oct 17, 2026	0	0	0.0%	0	0.0%	0	0	$0.00
Total	56,634	24,825	43.8%	1,145	2.0%	91	66	$4,579.09

Showing 1–15 of 31

1 / 3

Campaigns (3)

Show:

Campaign	Sent v	Recipients	Open Rate	Click Rate	UCTR	Conversions	RPR	Revenue
Campaign — A better breakfast starts here	Oct 25, 2026	18,978	40.9%	2.3%	Healthy	35	$0.09	$1,755.65
Campaign — Meet Blueberry Overnight Oats	Oct 16, 2026	18,878	47.9%	1.5%	Weak	22	$0.06	$1,107.78
Campaign — Breakfast Club — last call	Oct 7, 2026	18,778	44.8%	2.3%	Healthy	34	$0.09	$1,715.66

Subject Line Performance (3)

Show:

Date	Subject	Length	Emoji	Recipients	Open Rate	Click Rate	Revenue / Recipient
Oct 16	Meet Blueberry Overnight Oats	29	—	18,878	47.9%	1.5%	$0.06
Oct 7	Breakfast Club — last call	26	—	18,778	44.8%	2.3%	$0.09
Oct 25	A better breakfast starts here	30	—	18,978	40.9%	2.3%	$0.09

Sorted by open rate. Campaigns with <30 recipients are excluded (not enough signal).

Top Revenue per Recipient

Show:

Type	Name	Recipients	Revenue	Revenue / Recipient
flow	Abandoned Checkout	49,434	$69,136.17	$1.40
flow	Welcome Series	61,112	$29,878.05	$0.49
flow	Post-Purchase Nurture	48,060	$9,896.70	$0.21
flow	Browse Abandonment	48,614	$9,243.99	$0.19
campaign	Campaign — A better breakfast starts here	18,978	$1,755.65	$0.09
campaign	Campaign — Breakfast Club — last call	18,778	$1,715.66	$0.09
campaign	Campaign — Meet Blueberry Overnight Oats	18,878	$1,107.78	$0.06

Flows shown lifetime; campaigns filtered to current timeframe. Minimum 30 recipients.

Welcome Series & First-Order Flow Performance

Welcome Series — step funnel

#	Message	Recipients	Opens	Open %	Clicks	Click %	Conv
1	Welcome to Fjall Foods	23,505	14,456	61.5%	1,228	5.2%	380
2	Meet your new breakfast routine(86.0% step-through)	20,214	10,628	52.6%	680	3.4%	176
3	Find your breakfast favorites(86.0% step-through)	17,393

Campaign Unsubscribe Rates

Show:

Date	Campaign	Recipients	Unsubs	Unsub Rate
Oct 7, 2026	Campaign — Breakfast Club — last call	18,778	22	0.12%
Oct 16, 2026	Campaign — Meet Blueberry Overnight Oats	18,878	22	0.12%
Oct 25, 2026	Campaign — A better breakfast starts here	18,978	22	0.12%

Warning >0.3%, alert >0.4% (industry deliverability threshold).

Flow Unsubscribe Rates

Show:

Flow	Recipients	Unsubs	Unsub Rate
Welcome Series	61,112	100	0.16%
Browse Abandonment	48,614	62	0.13%
Abandoned Checkout	49,434	51	0.10%
Post-Purchase Nurture	48,060	35	0.07%

Flows shown lifetime. Sorted by unsub rate descending.

Campaign Spam Complaints

Show:

Date	Campaign	Recipients	Complaints	Spam Rate
Oct 7, 2026	Campaign — Breakfast Club — last call	18,778	2	0.01%
Oct 16, 2026	Campaign — Meet Blueberry Overnight Oats	18,878	2	0.01%
Oct 25, 2026	Campaign — A better breakfast starts here	18,978	2	0.01%

Warning >0.05%, alert >0.08% (Gmail/Yahoo penalty threshold).

Flow Spam Complaints

Show:

Flow	Recipients	Complaints	Spam Rate
Welcome Series	61,112	16	0.03%
Browse Abandonment	48,614	10	0.02%
Post-Purchase Nurture	48,060	9	0.02%
Abandoned Checkout	49,434	8	0.02%

Flows shown lifetime. Sorted by spam rate descending.

Subscriber Growth (weekly)

Subscribers: weekly joins (bars) + cumulative active total (solid) + cumulative unsubscribed (dashed). Based on the Newsletter list only.

LTV: Subscribed vs Never-Subscribed

Bucket	Customers	Avg LTV	Avg Orders	Total Revenue
Subscribed & still active	464	$77.06	1.45	$35,755.87
Subscribed → unsubscribed but bought	136	$73.86	1.41	$10,045.62
Never subscribed	17,021	$92.52	2.11	$1,574,948.15

Subscribed customers have a -16.7% LTV vs non-subscribed.

Churned subscribers (unsubscribed but still buying) $73.86 avg LTV — compare to $92.52 never-subscribed. Unsubscribing didn't kill their value.

Buckets based on Klaviyo email-marketing consent status at/before each customer's first Placed Order event. “Churned but bought” = once subscribed before first order, currently unsubscribed — useful for understanding the value of email even when it ends in a list exit.

New vs Returning Buyers

New Buyers

$0.00 revenue

0.0% of orders · 0.0% of revenue

Returning Buyers

$0.00 revenue

100.0% of orders · 100.0% of revenue

By attribution channel

Channel	New Revenue	Returning Revenue	% New (orders)
Email flow attributed	$0.00	$0.00	—
Email campaign attributed	$0.00	$0.00	—
Unattributed (POS / direct / paid / etc.)	$0.00	$0.00	—

Revenue trend (daily)

“New” = customer's first Placed Order event (is_first_order = 1). Attribution channel is Klaviyo's attribution (flow / campaign / unattributed).

First Purchase Attribution

No first-purchase data available for this period.