Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration only

Website

Channel

Website

How is DTC performing?

Revenue

$22,285.61

-2.4% vs prior period

Orders

545

-1.8% vs prior period

Units Sold

1,139

-2.0% vs prior period

AOV

$40.89

-0.6% vs prior period

Daily Avg

$1,714.28

-2.4%

Run Rate (yr)

$625,711.36

-2.4%

Return Rate

0.4%

Unit Economics — Units Sold

Units Sold — Subscriptions

333

-2.6%

Units Sold — One-Time

806

-1.7%

Rev / Unit — All

$19.57

-0.5%

Rev / Unit — Subscriptions

$34.99

0.0%

Rev / Unit — One-Time

$13.19

-0.5%

Revenue Trend

Subscription vs One-Time Mix

Subscription (52% of rev)

333 orders

$11,651.67

One-Time (48% of rev)

212 orders

$10,633.94

New vs Returning Revenue

New Customers (39% of rev)

192 orders

$8,627.97

Returning Customers (61% of rev)

353 orders

Discounts

Total Discounts$302.75

% of Revenue1.4%

Returns

Return Count2

Return Value$107.55

Return Rate0.4%

Product Mix — Chocolate vs Vanilla(units sold · lifetime)

Chocolate

Vanilla

Product	Orders	Units	Revenue
Breakfast Club — Monthly Box FF-BC-MO	333	333	$11,651.67
Maple Almond Granola · 12 oz FF-GR-MAP	161	261	$3,390.39