Nordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlyNordic Navigatorsbuilt this dashboard.Demo, synthetic dataFjall Foods is a fictional brand, for demonstration onlySource: Meta Marketing API
Paid media performance — spend, ROAS, and campaign breakdown
Cost per pixel purchase, since May 10, 2024
$25.67
Break-even CPA, trailing year
$30.55
Spend, since May 10, 2024
$186,703.42
Pixel purchases, since May 10, 2024
7,272
Funnel, all paid traffic May 10, 2024 to Nov 1, 2026
Meta recorded spend but no link clicks in this window, so the funnel was not synced. Rates are not shown.
Break-even CPA $30.55 = first-order AOV $47.00 (8,740 first Shopify orders, Nov 2, 2025 to Nov 1, 2026) × contribution margin 65% (default, measured May 28, 2026, edit on KPIs). The verdict uses Meta pixel purchases because blended MER at this spend mostly measures organic sales; MER and first-order ROAS are in the table for context. A verdict needs three break-evens of spend.
| Week of | Spend | Pixel purchases | Pixel CPA | Page-view conv. | New customers | First-order ROAS | MER incl. organic | Verdict |
|---|---|---|---|---|---|---|---|---|
| Oct 26, 2026 | $3,928.90 | 109 | $36.04 | not synced | 188 | 2.17x | 6.45x | Losing money |
Page-view conversion shows actual / needed for break-even. Weeks start Monday, Pacific.
Ad Spend
$3,849.69
+4.0% vs prior period
ROAS
1.43x
Purchases
106
-0.9% vs prior period
CTR
1.1%
CPC
$0.53
Impressions
659,540
+3.8% vs prior period
CPA
$36.32
+5.0% vs prior period
| Campaign | Status | Spend | Impressions | Clicks | CTR | Purchases | ROAS |
|---|---|---|---|---|---|---|---|
Prospecting — Broad conversions | ACTIVE | $2,547.97 | 435,591 | 4,792 | 1.1% | 49 | 0.96x |
| $3,849.69 |
| 106 |
| $36.32 |
| not synced |
| 192 |
| 2.24x |
| 6.27x |
| Losing money |
| Oct 12, 2026 | $3,702.27 | 107 | $34.60 | not synced | 199 | 2.43x | 6.65x | Losing money |
| Oct 5, 2026 | $3,532.63 | 102 | $34.63 | not synced | 181 | 2.43x | 6.98x | Losing money |
| Sep 28, 2026 | $3,437.97 | 102 | $33.71 | not synced | 179 | 2.47x | 7.31x | Losing money |
| Sep 21, 2026 | $3,313.21 | 100 | $33.13 | not synced | 176 | 2.44x | 7.24x | Losing money |
| Sep 14, 2026 | $3,181.05 | 98 | $32.46 | not synced | 191 | 2.90x | 7.43x | Losing money |
| Sep 7, 2026 | $3,049.54 | 98 | $31.12 | not synced | 186 | 2.76x | 7.66x | Losing money |
| Aug 31, 2026 | $2,884.74 | 96 | $30.05 | not synced | 180 | 2.99x | 8.19x | Paying |
| Aug 24, 2026 | $2,771.55 | 94 | $29.48 | not synced | 175 | 2.96x | 8.64x | Paying |
| Aug 17, 2026 | $2,646.61 | 91 | $29.08 | not synced | 167 | 2.90x | 8.39x | Paying |
| Aug 10, 2026 | $2,534.36 | 91 | $27.85 | not synced | 177 | 3.19x | 8.69x | Paying |
| Aug 3, 2026 | $2,399.51 | 89 | $26.96 | not synced | 157 | 3.14x | 9.43x | Paying |
| Jul 27, 2026 | $2,293.68 | 85 | $26.98 | not synced | 174 | 3.61x | 9.98x | Paying |
| Jul 20, 2026 | $2,152.76 | 84 | $25.63 | not synced | 178 | 4.00x | 10.16x | Paying |
| Jul 13, 2026 | $2,049.43 | 83 | $24.69 | not synced | 183 | 4.25x | 10.83x | Paying |
| Jul 6, 2026 | $1,907.55 | 77 | $24.77 | not synced | 178 | 4.42x | 11.46x | Paying |
| Jun 29, 2026 | $1,810.78 | 77 | $23.52 | not synced | 165 | 4.33x | 12.17x | Paying |
| Jun 22, 2026 | $1,757.33 | 77 | $22.82 | not synced | 161 | 4.32x | 12.43x | Paying |
| Jun 15, 2026 | $1,736.18 | 77 | $22.55 | not synced | 161 | 4.19x | 12.04x | Paying |
| Jun 8, 2026 | $1,727.07 | 77 | $22.43 | not synced | 190 | 5.26x | 12.71x | Paying |
| Jun 1, 2026 | $1,712.66 | 76 | $22.54 | not synced | 166 | 4.63x | 12.49x | Paying |
| May 25, 2026 | $1,705.57 | 74 | $23.05 | not synced | 165 | 4.25x | 12.09x | Paying |
| May 18, 2026 | $1,697.57 | 76 | $22.34 | not synced | 157 | 4.18x | 11.83x | Paying |
| May 11, 2026 | $1,682.84 | 75 | $22.44 | not synced | 169 | 4.78x | 12.18x | Paying |
Frequency
1.6x
-0.0% vs prior period
Prospecting — Lookalike 1%
conversions
| ACTIVE |
| $883.45 |
| 152,697 |
| 1,662 |
| 1.1% |
| 29 |
| 1.75x |
Retargeting — Website Visitors conversions | ACTIVE | $418.27 | 71,252 | 775 | 1.1% | 28 | 3.60x |
Prospecting — Broad
conversions
Prospecting — Lookalike 1%
conversions
Retargeting — Website Visitors
conversions